🔹 What It Is

A strategic advisory engagement designed to help startups build and launch a dedicated customer education function from relying solely on support and success teams.

🔹 Why It Matters

As startups scale rapidly, relying solely on reactive support and success becomes inefficient. Building dedicated customer education proactively empowers customers, driving faster adoption, reducing support load, and improving retention.

🔹 What You Get

• An assessment of your current customer knowledge transfer methods (Support, Success, etc.).
• A clearly defined customer education strategy aligned with your startup’s growth goals.
• Recommendations for a scalable, startup-appropriate technology stack.
• A prioritised roadmap for initial content development and delivery.
• A plan for integrating customer education with existing Support and Success workflows.
• Key metrics and a framework for measuring the impact of your program.
• Guidance on potential team structure and required skills for the future.

🔹 Ideal For

• Startup Founders or CEOs focused on scalable growth and customer retention.
• Heads of Customer Success or Support seeking to move beyond reactive support.
• Early-stage Enablement or Learning leaders tasked with building a customer-facing function.
• Startups where 1:1 interactions for basic product education are becoming a bottleneck.
• Companies aiming to proactively improve customer adoption, retention, and efficiency.

🔹 Outcomes

• A clear, strategic plan for building a dedicated customer education function.
• Reduced strain and increased efficiency for Customer Support and Success teams.
• Faster customer onboarding and improved product adoption rates.
• Enhanced customer retention and increased customer lifetime value.
• Confidence in your technology choices and content priorities for launch.
• The ability to measure the direct business impact of your education efforts.
• A solid foundation for scaling your customer education capability as you grow.