Ditch the Vanity Metrics: Start Driving Real Business Outcomes

READ TIME – 3 mins 01 May 2025 Hi , I want to make a bet with you. I bet your learning dashboards are full of impressive numbers that ultimately leave you (and maybe your leadership) wondering about their real impact on the business? You’re not alone. Many L&D teams diligently track metrics that, on closer inspection, don’t truly reflect our contribution to organisational goals. Think about it: how often do we report on things like total training hours delivered, the number of courses in our…

Beyond the Numbers: Making Your Learning Metrics Actually Mean Something

Beyond the Numbers: Making Your Learning Metrics Actually Mean Something Mark Dearlove April 30, 2025 Introduction Dashboards glow with completions, sign-ups and smile-sheet scores. They look like progress—until someone in finance asks the quiet question that decides whether L&D keeps its seat at the table: So what? If you can’t show how a learning number moves […]

The First Steps to Building a Scalable Customer Education Program

The First Steps to Building a Scalable Customer Education Program Mark Dearlove April 30, 2025 Introduction You’ve determined that now is the right time to launch a customer education program for your SaaS startup or scaleup. But where do you begin? The journey from identifying the need to implementing a successful and scalable program involves […]

Launching a Customer Education Program: Timing is Everything

Launching a Customer Education Program: Timing is Everything Mark Dearlove March 23, 2025 Introduction Starting a customer education program at the right moment can make all the difference for a SaaS startup or scaleup. Move too early, and you might strain your team and resources. Wait too long, and you risk losing customers who don’t […]

The Learning Stack #5 – Re-evaluating this newsletter

The Learning Stack 02 May 2025 READ TIME – 4 mins #5 – Re-evaluation Hi Reader Welcome back to The Learning Stack. It’s been a while but I am back again and will strive to get back on schedule. There is going to be a bit of a curveball from now on though as you will read below. As ever, if you want to take a look at my previous newsletters, you can find them HERE Re-evaluating my purpose We all know that life has many potential paths and the one we end up following isn’t always the one we…

The Learning Stack #4 – The Age Old Question

What comes first the chicken or the egg

The Learning Stack 02 May 2025 READ TIME – 4 mins #4 – The Age Old Question Hi Reader Welcome back to The Learning Stack. This week I will get you thinking about objectives – I know some of my readers hate writing course objectives with a passion, but they are a hugely important part of your journey as a course creator. As ever, if you want to take a look at my previous newsletters, you can find them HERE What Comes First: Course Objectives or the Course Outline? Last week we talked about how…

The Learning Stack #3 – Finding YOUR Niche

The Learning Stack 02 May 2025 READ TIME – 3 mins #3 – Finding YOUR Niche Hi Reader Welcome back to The Learning Stack. This week I want to talk to you about how to find the right niche for you. I will also shoehorn an unexpected analogy relating butchery and content creation. Read on to find out more! As ever, if you want to take a look at my previous newsletters, you can find them HERE What’s your niche? Are you ready want to embark on the journey of course creation? Before diving headfirst…